There is no business today that can either scale or be successful without the incorporation of digital marketing in today’s very competitive learn with bizop business landscape. From a small fish to a big whale such as Marriott or Avianca, all need to find a way on how these marketing strategies are tailored online to target whom it is aimed at. The materials at “Learn with Bizop” aims at deconstructing the construct of digital marketing into practical processes which every business in the modern world can take advantage of.

What is Digital Marketing?

Digital marketing is marketing of any goods or services using any activities that are done using electronic means or online. It employs a variety of means such as content management systems, search engines, internet based social networks, emails and other web platforms in order to interact with the current and potential customers. To put it simply, it is marketing activities done with the purpose of marketing products or services to create interest towards your brand and increase the traffic of your website.

Key Components of Digital Marketing Search Engine Optimization (SEO) SEO is the practice of making your website more visible to search engines such as Google. Focused on the right keywords, optimizing site content, and quality backlinks would improve your chances of going higher in SERP ranking. The more you go up the ranking, the more traffic you will be getting for your site thus translating to more potential customers or sales.